Since we began, we’ve actively brought together the pieces we need to support our vision of being a leading organization that empowers Canadian investors and enables SMB founders and entrepreneurs.

We started by building a better investment management company focused on the biggest problem our industry needed to solve: actively helping real-world investors meet their long-term goals. Then we expanded into two exciting new areas where we see huge potential to make a significant impact — the movement toward independent wealth management and creating the financial solutions that small business owners need to be successful.

There is plenty left to do to achieve our mission. We have the team, the vision and the motivation to continue to build something really important on behalf of our customers.


Purpose Investments is founded by Som Seif, previous founder of Claymore Investments, an innovator of low-fee Exchange Traded Funds that was bought by BlackRock.

The firm where thoughtful Canadians invest, Purpose builds on a history of experience to create a truly modern approach to investing that focuses on helping clients achieve long-term objectives to realize meaningful success.


Purpose Investments surpasses $1B in assets under management (AUM).


Purpose Investments acquires Redwood Asset Management to add expert active management in key strategic areas, including preferred shares and emerging markets.


OMERS, one of Canada’s largest pension funds, joins us to create Purpose Financial and invest in a strategic partnership that will support our vision and accelerate growth.

Purpose Financial invests in d1g1t, a digital end-to-end wealth management technology platform that services advisors.

Purpose Financial incubates and invests in Ario, a modern digital banking software platform enabling SMB customer facing enterprises to offer banking and lending as a service.

Purpose Investments acquires assets from LOGIQ Asset Management to accelerate scale and add key portfolio management talent.

Purpose incubates Purpose Advisor Solutions launching an independent wealth technology platform.


Purpose acquires Thinking Capital, the largest non-bank small business lender in Canada, a key piece in our vision to build an SMB financial platform.

Purpose launches Ether Capital (NEO: ETHC) by bringing together a strong group of partners spanning venture capital, financial services and deep blockchain domain expertise to create the first publicly listed company in the world dedicated to Ethereum and Web 3 movement and decentralized finance (DeFi)


Purpose Advisor Solutions acquires Wealthsimple for Advisors, a provider of technology-enabled solutions for advisors and financial planners, consolidating the two leading advisor platforms in Canada and further strengthening PAS’ position as the clear choice for advisors in the market.

Thinking Capital, Ario, and CreditGenie are amalgamated onto one platform to support offering 360° financing for SMBs, and moving forward our vision to create the Financial Operating System (FinOS) for Small Businesses.

Purpose Investments reaches $10 billion in AUM less than 8 years after its founding.


Allianz X, the digital investments unit of the German-based Allianz Group, invests in Purpose Financial to further accelerate growth and expand product development across the platform